Desire Paths and Design Systems
Reducing choice and increasing options in a UI component library.
Reducing Visual Noise for a Better User Experience
A critical analysis of what caused confusion on Spokeo’s Person Profiles, and the changes we made to improve our most data-dense product page.
Death to Complexity: How we Simplified Advanced Search
A bit about the design process that went into reimagining Spokeo’s Advanced Search tools. This was a weeks-long collaboration between the design and front-end teams, with support from backend for some specific API updates.